Monday, June 25, 2012

In Which I Single-Handedly Fix The World

If you're looking for something to do on this Monday morning, why not visit the Environmental Working Group's Skin Deep Database and look up some of the personal care products you use on your baby (or yourself, for that matter). Wipes, sunscreens, soaps... go ahead. If it doesn't terrify you, then you have nerves of steel, my friend.

Now, let's not jump into a discussion of whether Moms should or shouldn't let these health concerns get under their skin (pun intended!)... I'm not about passing judgement over parenting decisions. Unless of course I see you cruising down the road with your baby in your lap a la Britney Spears, in which case I reserve the right to call you a moron. Maybe even to your face. But definitely behind your back to my other Mommy friends.

My point is this: the market is CHOCK FULL of products, for babies and adults alike, that contain far too many seriously hazardous chemicals. We can try to ignore it and downplay it, but unfortunately it's a fact of life. Revolutions in chemistry have yielded an amazing array of different compounds that help to make our lives easier, from preservatives that keep our foods safe to detergents that keep our homes clean to components that make sunscreens easier to apply (in hopes that more people will wear sunscreen appropriately, thereby reducing the incidence of skin cancer - certainly a noble goal). Whatever the new-and-improve-ment, you can bet that there's a chemical component that was developed to make it possible, and that there was much rejoicing upon its discovery. Our lives have been chemicalized gradually, and probably with the best of intentions - usually to make some product easier to use, more pleasant, or otherwise "better".

Not all "chemicals" are toxic (just as not all "naturally derived" compounds are safe). I really hate the way that people toss around the term "chemical" in such a derogatory sense, given the fact that all of nature is composed of chemicals. EVERYTHING is chemical - you yourself are a vibrant pool of chemical reactions. It's the synthetic chemicals that we worry about, and again, not all synthetic chemicals are inherently harmful. Certainly, though, there's plenty to be concerned about. It seems that just about every class of consumable has its short list (or perhaps a long list, in many cases!) of concerning ingredients.

From the relatively recent spike in concern over (and research into) the safety of synthetic compounds that we use daily, particularly on the tiniest members of our society, has sprung a relatively small market of "naturally derived", "organic", and "(insert concerning chemical name)-free" products. This is a fabulous thing - capitalism at work. A new demand develops, and a supply springs up to fulfill the demand, opening up entrepreneurial opportunities and creating jobs and spurring scientific inquiry and bettering our society.

Slowly but surely a new market is developing, but for now it remains a market of "specialty products". This is where I perceive a huge problem. So long as these more natural, less toxic products remain a "specialty" they will remain exorbitantly priced, leaving concerned moms like myself to agonize over the financial commitment to "go green(er)". Families are always looking to save money on consumables that must be replenished regularly, making these less toxic products particularly difficult to afford.


Quick aside: it's obviously not just moms that are concerned. Human beings in general ought to be concerned about their own exposures. The smaller body mass of babies and young children, though, means higher exposure levels per pound and therefore closer-to-toxic levels of accumulation in their tissues. 


Enter: "Mommy Guilt". As if we don't judge ourselves (and each other) enough as it is - particularly given the biological imperative that we feel to care for and protect our families - we are now being dealt yet another thing that we "should really" do something about. But what if we just don't have the money? How do we make the choice to "be cheap" when it comes to the safety of our families? Should we be forced to cut corners in other areas so that we can afford products that our actually safe for our children to use?

Here's my solution: STEP IN, FDA!!! DO SOMETHING!!! If, as a society, we made the choice to value product safety above all else and held companies more strictly accountable, I believe that a positive chain reaction would ensue. Yes, it is more expensive to develop new products that use naturally-derived (and therefore more supply-limited) ingredients. However, if all producers were forced to eliminate cheap toxic ingredients and find safer alternatives, market competition would eventually drive down the cost. And even if production costs remained relatively high and product prices followed suit, if all of these products on the market got expensive, the general cost of living would be increased and in turn wages would be forced to increase. Inflation sucks, but  if it's relatively uniform across the board it could help us all to afford to use safer products in our homes.

Of course, I'm no business woman. I'm not an economist, either. I'm sure that my skeleton "plan" is full of flaws. But I can't help but feel that this is, like many societal issues, a matter of values. If we made safety a top priority at the highest levels of society, things would change. This isn't a matter of government controlling our lives and forcing us to use "organic" products - it's a matter of government doing its job as a protector of the public. We rely on expert institutions like the FDA to do their due diligence, so that we don't have to become chemists in order to make safe choices at the supermarket. Remove these toxic ingredients from the shelves and big business might take a temporary hit, but big business can handle a right hook much better than my baby's immune system can handle formaldehyde. I'm SO tired of encouraging our government to protect big business at the expense of generations to come.

2 comments:

  1. Thankfully, it seems that while the "natural" products market might still be small that it is definitely growing. Maybe it's because I'm a parent and paying more attention, but there certainly seems to be much more awareness of the hazards of products laced with toxic ingredients. I feel like everywhere I look a well-known brand is putting out a more natural version of their products. Raising awareness among consumers could quite possibly prove to be much more effective at controlling prices (when demand increases for the more natural products, so will supply and prices will decline) than waiting for the FDA to get around to some new regulations and standards, not to mention a complete overhaul of the formulas for countless products. As one who looks for the safer variety whenever possible (and just stood in Target consulting EWG on my phone as I tried to decide between $2 face wash that was rated a 6, or $10 face wash that was rated a 2), I don't have huge complaints about the FDA stepping in in SOME capacity here. I would rather see them create some kind of labeling requirements (like an EWG rating #) making it easier to identify what's what- so we don't have to be chemists- rather than pull less expensive/less natural products off the shelf. The argument can certainly be made that regulations by the FDA on these products is a reasonable effort to protect us from unsafe products. However, the link between sunscreen application or shampoo usage and certain illnesses and deaths is still hard to make. Yes, it's possible that a 70 year old's cancer developed with the contribution of exposure to ingredients in personal care or cleaning products, but I feel like until a direct causal relationship can be made there are a LOT of Americans who have a problem with the FDA essentially (even if it's with good intent) forcing them to use different products. If I'm ok with cheaper window cleaner and willing to take that risk with my own health, I feel like that's my right. If people were known to be dying from Windex exposure, that could be a different story. Cigarettes aren't banned for goodness sake and we know for certain that they directly cause serious life-threatening health problems. Does it really make sense that cigarettes are on the market but Pantene should be banned?! What about synthetic ingredients in foods? Should we not be allowed to eat a Twinkie once in a while if we want? It just begs the question of "Where do we draw the line?" Many people have lived long and healthy lives without using natural hygiene and home cleaning products. We don't know for sure if their asthma or Alzheimer's came from using Pine Sol, maybe they were genetically predisposed. Maybe they lived in a house with lead paint. Maybe they drank their Pine Sol.

    I agree that if all products were more natural then they wouldn't be so expensive, and I honestly believe we're heading in that direction the more we learn. I just can't help but feel like banning product ingredients when the product itself is not proven to be causing direct harm is similar to the soft drink ban in New York. Give us the information, slap it great big on the label, and let us make a choice just like cigarettes and alcohol. With that we might find that the less-natural varieties just fade out anyway as more and more people choose "cleaner" options.

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  2. You make a good point, that the research just hasn't yet been able to provide sufficient evidence of direct causal relationships between specific illnesses and specific chemical compounds, in many cases. The comparison to cigarettes is a good one - it's clear that products need not be "safe" in order to be sold in the US. There won't be a "ban" on most of these questionable chemical compounds anytime soon, and I agree that labeling regulations would be a huge step in the right direction. That alone could do worlds for swinging the market toward healthier, safer options. As more and more consumers became aware of the risks that they were taking with common household items, the demand for healthier options would certainly increase. Having that information right there in the aisle at the store can't help but lead people to make different choices. Not everyone, but I'd be willing to bet that it would be enough to make a sizable impact and speed up this "market shifting" process. We all know that government regulation would take decades to implement (not to mention yield consumer-level results).

    I'm becoming increasingly aware of how deceiving (and influential) marketing can be, so I could definitely support a new labeling scheme or some other marketing regulations. Take Aveeno, for example. Everyone associates Aveeno with "natural". They call their ingredients "active naturals", use images of waves of grain on their packaging, etc. But if you look up a few of their products on the Skin Deep database, you quickly realize that their products are anything but "natural". They do have a few natural ingredients, sure (heck, most products do), but there's SO much nastiness in there too. Obviously the government has no business telling Aveeno how to market their products, but forcing them to include some sort of rating (like an EWG rating) on their packaging would not only make the whole consumer-producer relationship more transparent, inform consumers and shift the market, but it would also force companies like Aveeno to reevaluate the use of certain ingredients that were going to drive up that rating and therefore deter consumers from buying it.

    My "plan" (lol... if you can call it that!) also assumes several highly debatable points, most importantly that (a) everyone wants healthier, more natural products and that they're best for society as a whole, and (b) that all things would eventually be equal between the newer products and their toxin-laden counterparts. Realistically, more natural products often just don't work as well - natural cleaners often require more elbow grease, mineral sunscreens leave you white and pasty, the cosmetics are sometimes more comedogenic or have funny odors, etc. Developing new, healthier formulations that live up to the same standards of performance that we have grown accustomed to would take decades, and may just be flat-out impossible for many products. And thus, consumer choice remains an issue, as you mentioned - people just may not want to use the more natural formulations, despite the risks associated with the old ones, if it means they'll be less satisfied with the product (PARTICULARLY if that product still costs a little more).

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